LEVI'S : TYSON YOSHI
Jean giant Levi’s operates a vast array of labels and sub-labels, from LVC to Made & Crafted to a host of defunct imprints. One of the California-based brand’s more niche operations, Levi’s RED, is finally returning from a seven-year dormancy as Levi’s Japan unexpectedly launches the line’s Spring/Summer 2021 collection, modeled by famous Japanese pop brand, Perfume.
Introduced in 1999, Levi’s RED — not to be confused with Levi’s Red Tab jeans, though it is a nod to that tiny rear pocket flag — was conceived as a premium lineup that pushed the company’s stylistic boundaries. The original designs, for instance, featured “twisted” jackets and jeans finished with shifted seams while later collections were given similarly simple, descriptive names like “Rustic,” “Big” and “Icon.”